<?xml version="1.0" encoding="utf-8"?><rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" version="2.0"><channel><podcast:locked owner="info@brandigniter.ca">yes</podcast:locked><podcast:medium>podcast</podcast:medium><podcast:funding url="https://play.disctopia.com/podcasts/brandtips®_for_decisions_makers">Support us on Disctopia!</podcast:funding><podcast:guid>2306f444-3ac6-4df2-a940-e27fee065258</podcast:guid><podcast:txt purpose="Disctopia Verification">D071435066</podcast:txt><title>BrandTips® For Decisions-Makers</title><description>Insight to grow profitable brands by training yourself and your marketing team in the fundamentals of strategy</description><link>https://play.disctopia.com/podcasts/brandtips®_for_decisions_makers</link><copyright>All rights reserved.</copyright><lastBuildDate>Thu, 28 May 2026 02:35:19 GMT</lastBuildDate><pubDate>Thu, 28 May 2026 02:35:19 GMT</pubDate><atom:link rel="self" href="https://play.disctopia.com/podcast/rss?channel=brandtips®_for_decisions_makers" type="application/rss+xml" /><image><url>https://cdn2.disctopia.com/disc-podcasts/peter_rodriguez2a5f/brandtips®_for_decisions_makers/disctopia-brandtips®_for_decisions_makers-20250120.png</url><title>BrandTips® For Decisions-Makers</title><link>https://play.disctopia.com/podcasts/brandtips®_for_decisions_makers</link></image><language>en</language><category>Business</category><itunes:author>Brand Igniter® Inc.</itunes:author><itunes:owner><itunes:name>BrandTips® For Decisions-Makers</itunes:name><itunes:email>info@brandigniter.ca</itunes:email></itunes:owner><itunes:explicit>No</itunes:explicit><itunes:image href="https://cdn2.disctopia.com/disc-podcasts/peter_rodriguez2a5f/brandtips®_for_decisions_makers/disctopia-brandtips®_for_decisions_makers-20250120.png" /><itunes:category text="Business"><itunes:category text="Entrepreneurship" /></itunes:category><itunes:keywords text="Brand, Strategy, Leadership, Marketing" /><item><title>What to do when your ads are boring</title><link>https://play.disctopia.com/podcasts/brandtips®_for_decisions_makers</link><itunes:season>-1</itunes:season><itunes:episode>-1</itunes:episode><guid isPermaLink="false">ee7c3a51-b68f-4817-beb7-3c01466ac502</guid><description>In the world of marketing, it’s common for marketers to feel bored by their own advertisements, often leading to a cycle of constant change and innovation. However, the reality is that consumers simply don’t share that sentiment. They care less about the excitement of the advertisement and more about whether it resonates with them and influences their decisions. In this episode, we will explore strategies for creating advertising that effectively predisposes consumers, even when it may seem mundane to those in the industry. Join us as we uncover what truly makes ads work and how to shift our perspective on what engages the audience.</description><author>BrandTips® For Decisions-Makers</author><enclosure url="https://tp.disc.to/disc.mp3?episodeId=b996652cb4596719e583d1e3f01fa6d8&amp;optin=True" type="audio/mpeg" length="10360000000" /><podcast:alternateEnclosure type="audio/mpeg" length="10360000000"><podcast:source uri="https://tp.disc.to/disc.mp3?episodeId=b996652cb4596719e583d1e3f01fa6d8&amp;optin=True" /></podcast:alternateEnclosure><pubDate>Mon, 20 Jan 2025 21:00:00 GMT</pubDate><itunes:author>BrandTips® For Decisions-Makers</itunes:author><itunes:duration>00:17:16</itunes:duration><itunes:explicit>No</itunes:explicit><itunes:summary>In the world of marketing, it’s common for marketers to feel bored by their own advertisements, often leading to a cycle of constant change and innovation. However, the reality is that consumers simply don’t share that sentiment. They care less about the excitement of the advertisement and more about whether it resonates with them and influences their decisions. In this episode, we will explore strategies for creating advertising that effectively predisposes consumers, even when it may seem mundane to those in the industry. Join us as we uncover what truly makes ads work and how to shift our perspective on what engages the audience.</itunes:summary><itunes:keywords>Advertising, branding, strategy, marketing</itunes:keywords><itunes:episodeType>full</itunes:episodeType><itunes:image href="https://cdn2.disctopia.com/disc-podcasts/peter_rodriguez2a5f/brandtips®_for_decisions_makers/episodes/disctopia-what-to-do-when-your-ads-are-boring-20250120.png" /></item><item><title>What to do when your ads are boring</title><link>https://play.disctopia.com/podcasts/brandtips®_for_decisions_makers</link><itunes:season>-1</itunes:season><itunes:episode>-1</itunes:episode><guid isPermaLink="false">8f2aff4f-32be-4aa6-b763-b8e910c58e63</guid><description>In the world of marketing, it’s common for marketers to feel bored by their own advertisements, often leading to a cycle of constant change and innovation. However, the reality is that consumers simply don’t share that sentiment. They care less about the excitement of the advertisement and more about whether it resonates with them and influences their decisions. In this episode, we will explore strategies for creating advertising that effectively predisposes consumers, even when it may seem mundane to those in the industry. Join us as we uncover what truly makes ads work and how to shift our perspective on what engages the audience.</description><author>BrandTips® For Decisions-Makers</author><enclosure url="https://tp.disc.to/disc.mp3?episodeId=94e4a1386094d2c4fb77cceac7f2d3d4&amp;optin=True" type="audio/mpeg" length="10360000000" /><podcast:alternateEnclosure type="audio/mpeg" length="10360000000"><podcast:source uri="https://tp.disc.to/disc.mp3?episodeId=94e4a1386094d2c4fb77cceac7f2d3d4&amp;optin=True" /></podcast:alternateEnclosure><pubDate>Mon, 20 Jan 2025 21:00:00 GMT</pubDate><itunes:author>BrandTips® For Decisions-Makers</itunes:author><itunes:duration>00:17:16</itunes:duration><itunes:explicit>No</itunes:explicit><itunes:summary>In the world of marketing, it’s common for marketers to feel bored by their own advertisements, often leading to a cycle of constant change and innovation. However, the reality is that consumers simply don’t share that sentiment. They care less about the excitement of the advertisement and more about whether it resonates with them and influences their decisions. In this episode, we will explore strategies for creating advertising that effectively predisposes consumers, even when it may seem mundane to those in the industry. Join us as we uncover what truly makes ads work and how to shift our perspective on what engages the audience.</itunes:summary><itunes:keywords>Advertising, branding, strategy, marketing</itunes:keywords><itunes:episodeType>full</itunes:episodeType><itunes:image href="https://cdn2.disctopia.com/disc-podcasts/peter_rodriguez2a5f/brandtips®_for_decisions_makers/episodes/disctopia-what-to-do-when-your-ads-are-boring-20250120.png" /></item><item><title>What to do when your ads are boring</title><link>https://play.disctopia.com/podcasts/brandtips®_for_decisions_makers</link><itunes:season>-1</itunes:season><itunes:episode>-1</itunes:episode><guid isPermaLink="false">9077ed03-c2d5-4ff9-8bb0-d470b57bb38b</guid><description>In the world of marketing, it’s common for marketers to feel bored by their own advertisements, often leading to a cycle of constant change and innovation. However, the reality is that consumers simply don’t share that sentiment. They care less about the excitement of the advertisement and more about whether it resonates with them and influences their decisions. In this episode, we will explore strategies for creating advertising that effectively predisposes consumers, even when it may seem mundane to those in the industry. Join us as we uncover what truly makes ads work and how to shift our perspective on what engages the audience.</description><author>BrandTips® For Decisions-Makers</author><enclosure url="https://tp.disc.to/disc.mp3?episodeId=d5ac38ce1d691e8d8f8cb5ee99893c5a&amp;optin=True" type="audio/mpeg" length="10360000000" /><podcast:alternateEnclosure type="audio/mpeg" length="10360000000"><podcast:source uri="https://tp.disc.to/disc.mp3?episodeId=d5ac38ce1d691e8d8f8cb5ee99893c5a&amp;optin=True" /></podcast:alternateEnclosure><pubDate>Mon, 20 Jan 2025 21:00:00 GMT</pubDate><itunes:author>BrandTips® For Decisions-Makers</itunes:author><itunes:duration>00:17:16</itunes:duration><itunes:explicit>No</itunes:explicit><itunes:summary>In the world of marketing, it’s common for marketers to feel bored by their own advertisements, often leading to a cycle of constant change and innovation. However, the reality is that consumers simply don’t share that sentiment. They care less about the excitement of the advertisement and more about whether it resonates with them and influences their decisions. In this episode, we will explore strategies for creating advertising that effectively predisposes consumers, even when it may seem mundane to those in the industry. Join us as we uncover what truly makes ads work and how to shift our perspective on what engages the audience.</itunes:summary><itunes:keywords>Advertising, branding, strategy, marketing</itunes:keywords><itunes:episodeType>full</itunes:episodeType><itunes:image href="https://cdn2.disctopia.com/disc-podcasts/peter_rodriguez2a5f/brandtips®_for_decisions_makers/episodes/disctopia-what-to-do-when-your-ads-are-boring-20250120.png" /></item><item><title>What to do when your ads are boring</title><link>https://play.disctopia.com/podcasts/brandtips®_for_decisions_makers</link><itunes:season>-1</itunes:season><itunes:episode>-1</itunes:episode><guid isPermaLink="false">f94c8ab0-78e1-4c9e-b53c-7e3f25a4982e</guid><description>In the world of marketing, it’s common for marketers to feel bored by their own advertisements, often leading to a cycle of constant change and innovation. However, the reality is that consumers simply don’t share that sentiment. They care less about the excitement of the advertisement and more about whether it resonates with them and influences their decisions. In this episode, we will explore strategies for creating advertising that effectively predisposes consumers, even when it may seem mundane to those in the industry. Join us as we uncover what truly makes ads work and how to shift our perspective on what engages the audience.</description><author>BrandTips® For Decisions-Makers</author><enclosure url="https://tp.disc.to/disc.mp3?episodeId=f21303416908e42069d999412153ccbb&amp;optin=True" type="audio/mpeg" length="10360000000" /><podcast:alternateEnclosure type="audio/mpeg" length="10360000000"><podcast:source uri="https://tp.disc.to/disc.mp3?episodeId=f21303416908e42069d999412153ccbb&amp;optin=True" /></podcast:alternateEnclosure><pubDate>Mon, 20 Jan 2025 21:00:00 GMT</pubDate><itunes:author>BrandTips® For Decisions-Makers</itunes:author><itunes:duration>00:17:16</itunes:duration><itunes:explicit>No</itunes:explicit><itunes:summary>In the world of marketing, it’s common for marketers to feel bored by their own advertisements, often leading to a cycle of constant change and innovation. However, the reality is that consumers simply don’t share that sentiment. They care less about the excitement of the advertisement and more about whether it resonates with them and influences their decisions. In this episode, we will explore strategies for creating advertising that effectively predisposes consumers, even when it may seem mundane to those in the industry. Join us as we uncover what truly makes ads work and how to shift our perspective on what engages the audience.</itunes:summary><itunes:keywords>Advertising, branding, strategy, marketing</itunes:keywords><itunes:episodeType>full</itunes:episodeType><itunes:image href="https://cdn2.disctopia.com/disc-podcasts/peter_rodriguez2a5f/brandtips®_for_decisions_makers/episodes/disctopia-what-to-do-when-your-ads-are-boring-20250120.png" /></item><item><title>So, you have a boring ad. Is that a reason to stop using it?</title><link>https://play.disctopia.com/podcasts/brandtips®_for_decisions_makers</link><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><guid isPermaLink="false">16cdb314-43ae-4f1b-9a1c-abe23fa9be5f</guid><description>In this episode of [Podcast Name], we tackle a common dilemma faced by marketers and business owners: what to do with a boring ad. Is it time to scrap it altogether, or can it be salvaged? Join us as we explore the potential of seemingly dull advertisements, discussing strategies to revitalize them and maximize their effectiveness. We’ll share insights and practical tips that will help you determine whether to stick with your ad or make a change. Tune in to find out how to breathe new life into your marketing efforts!</description><author>BrandTips® For Decisions-Makers</author><enclosure url="https://tp.disc.to/disc.mp3?episodeId=ed4ef63800c5261b0e90f895d025df83&amp;optin=True" type="audio/mpeg" length="9650000000" /><podcast:alternateEnclosure type="audio/mpeg" length="9650000000"><podcast:source uri="https://tp.disc.to/disc.mp3?episodeId=ed4ef63800c5261b0e90f895d025df83&amp;optin=True" /></podcast:alternateEnclosure><pubDate>Sun, 19 Jan 2025 06:03:00 GMT</pubDate><itunes:author>BrandTips® For Decisions-Makers</itunes:author><itunes:duration>00:16:05</itunes:duration><itunes:explicit>No</itunes:explicit><itunes:summary>In this episode of [Podcast Name], we tackle a common dilemma faced by marketers and business owners: what to do with a boring ad. Is it time to scrap it altogether, or can it be salvaged? Join us as we explore the potential of seemingly dull advertisements, discussing strategies to revitalize them and maximize their effectiveness. We’ll share insights and practical tips that will help you determine whether to stick with your ad or make a change. Tune in to find out how to breathe new life into your marketing efforts!</itunes:summary><itunes:keywords>Marketing, branding, advertising, strategy</itunes:keywords><itunes:episodeType>full</itunes:episodeType><itunes:image href="https://cdn2.disctopia.com/disc-podcasts/peter_rodriguez2a5f/brandtips®_for_decisions_makers/episodes/disctopia-so-you-have-a-boring-ad-is-that-a-reason-to-stop-using-it-20250120.png" /></item></channel></rss>