<?xml version="1.0" encoding="utf-8"?><rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" version="2.0"><channel><podcast:locked owner="vision@bamcreate.ca">yes</podcast:locked><podcast:medium>podcast</podcast:medium><podcast:value type="lightning" method="keysend"><podcast:valueRecipient name="Disctopia" type="node" customKey="696969" customValue="vomToylBMHMsg503I2z5" address="030a58b8653d32b99200a2334cfe913e51dc7d155aa0116c176657a4f1722677a3" split="100" /></podcast:value><podcast:funding url="https://play.disctopia.com/podcasts/bamcast">Support us on Disctopia!</podcast:funding><podcast:guid>dcf87b15-ae57-4c48-a1ec-8aaf9a66b36c</podcast:guid><podcast:txt purpose="Disctopia Verification">D374659522</podcast:txt><podcast:license>All Rights Reserved</podcast:license><podcast:image href="https://cdn.disctopia.com/disc-podcasts/vision01bc45fac9dc4a19b7adfbc271bde407/bamcast/cover.png" /><title>BAMcast</title><description>BAMcast is a monthly podcast dedicated to aligning your Brand, Audience, &amp; Message. All resources, support, and topics will be around brand alignment to give you confidence and clarity of the path that is right for your brand’s vision.</description><link>https://play.disctopia.com/podcasts/bamcast</link><copyright>All rights reserved.</copyright><lastBuildDate>Sat, 17 Oct 2026 06:31:21 GMT</lastBuildDate><pubDate>Sat, 17 Oct 2026 06:31:21 GMT</pubDate><atom:link rel="self" href="https://play.disctopia.com/podcast/rss?channel=bamcast" type="application/rss+xml" /><image><url>https://cdn.disctopia.com/disc-podcasts/vision01bc45fac9dc4a19b7adfbc271bde407/bamcast/cover.png</url><title>BAMcast</title><link>https://play.disctopia.com/podcasts/bamcast</link></image><language>en</language><category>Business</category><itunes:author>BAMcast</itunes:author><itunes:owner><itunes:name>BAMcast</itunes:name><itunes:email>vision@bamcreate.ca</itunes:email></itunes:owner><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:image href="https://cdn.disctopia.com/disc-podcasts/vision01bc45fac9dc4a19b7adfbc271bde407/bamcast/cover.png" /><itunes:category text="Business"><itunes:category text="How To" /></itunes:category><itunes:keywords>Brand Strategy, Brand Alignment, Branding, </itunes:keywords><item><title>Your Logo is NOT Your Brand</title><itunes:title>Your Logo is NOT Your Brand</itunes:title><link>https://play.disctopia.com/podcasts/bamcast</link><guid isPermaLink="false">8d6deab3-c347-4ee4-aeff-54461691beac</guid><description>If you would like to be a guest on our podcast you can email vision@bamcreate.ca, with the subject line: I would like to be a guest on BAMcast.

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that. Link will be in the description. (https://archetypes.bigbam.cloud/)

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well. Link will be in the description. (https://bamfam.circle.so/join?invitation_token=b768417025bdbd5e5d11c6de8d6eb0bdb5d028fc-30efd4aa-e5d2-420c-8c67-72f2f94b92e3)

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy and frameworks to help you with that. I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.</description><enclosure url="https://tp.disc.to/disc.mp3?episodeId=dc7d83b5b77349466f7c103711df258b&amp;optin=True" type="audio/mpeg" length="31806765" /><podcast:alternateEnclosure type="audio/mpeg" length="31806765"><podcast:source uri="https://tp.disc.to/disc.mp3?episodeId=dc7d83b5b77349466f7c103711df258b&amp;optin=True" /></podcast:alternateEnclosure><pubDate>Mon, 18 Oct 2021 23:53:00 GMT</pubDate><itunes:author>BAMcast</itunes:author><itunes:duration>00:13:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:summary>If you would like to be a guest on our podcast you can email vision@bamcreate.ca, with the subject line: I would like to be a guest on BAMcast.

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that. Link will be in the description. (https://archetypes.bigbam.cloud/)

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well. Link will be in the description. (https://bamfam.circle.so/join?invitation_token=b768417025bdbd5e5d11c6de8d6eb0bdb5d028fc-30efd4aa-e5d2-420c-8c67-72f2f94b92e3)

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy and frameworks to help you with that. I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.</itunes:summary><itunes:keywords /><itunes:episodeType>full</itunes:episodeType><itunes:image href="https://disc-cdn.azureedge.net/disc-podcasts/vision01bc45fac9dc4a19b7adfbc271bde407/bamcast/episodes/your-logo-is-not-your-brand.png" /><podcast:image href="https://disc-cdn.azureedge.net/disc-podcasts/vision01bc45fac9dc4a19b7adfbc271bde407/bamcast/episodes/your-logo-is-not-your-brand.png" /></item><item><title>Leverage the 12 Archetypes to Transform Your Brand</title><itunes:title>Leverage the 12 Archetypes to Transform Your Brand</itunes:title><link>https://play.disctopia.com/podcasts/bamcast</link><guid isPermaLink="false">db87f610-efe5-472b-9844-0da28b321c40</guid><description>This is our first ever BAMcast and we are talking about leveraging the 12 Archetypes discovered by Carl Jung which taps into our unconscious or subconscious design of how we interact with the world around us. If 95% of our buying decisions are subconscious. Then you would think archetypes, are something we should actually give more consideration to when creating or aligning our brand.

Find out what your archetypal mix is for you and your brand for FREE: https://archetypes.bigbam.cloud/

You can also get a different perspective from this article I wrote: https://www.linkedin.com/pulse/your-human-operating-system-understanding-12-archetypes-joel-kelly/?trackingId=kaR49CTWQuakvcfpD6WJUw==

You can also join our BAMFam Community: 
https://bamfam.circle.so/join?invitation_token=b768417025bdbd5e5d11c6de8d6eb0bdb5d028fc-30efd4aa-e5d2-420c-8c67-72f2f94b92e3 

We have FREE alignment resources to help align your brand and a great community of talented people to help support the alignment of your brand as well. Join the conversation around brand alignment today.</description><enclosure url="https://tp.disc.to/disc.mp3?episodeId=528003ff091dce3d2cf5a9eb3a0d0617&amp;optin=True" type="audio/mpeg" length="20299063" /><podcast:alternateEnclosure type="audio/mpeg" length="20299063"><podcast:source uri="https://tp.disc.to/disc.mp3?episodeId=528003ff091dce3d2cf5a9eb3a0d0617&amp;optin=True" /></podcast:alternateEnclosure><pubDate>Thu, 09 Sep 2021 07:00:00 GMT</pubDate><itunes:author>BAMcast</itunes:author><itunes:duration>00:16:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:summary>This is our first ever BAMcast and we are talking about leveraging the 12 Archetypes discovered by Carl Jung which taps into our unconscious or subconscious design of how we interact with the world around us. If 95% of our buying decisions are subconscious. Then you would think archetypes, are something we should actually give more consideration to when creating or aligning our brand.

Find out what your archetypal mix is for you and your brand for FREE: https://archetypes.bigbam.cloud/

You can also get a different perspective from this article I wrote: https://www.linkedin.com/pulse/your-human-operating-system-understanding-12-archetypes-joel-kelly/?trackingId=kaR49CTWQuakvcfpD6WJUw==

You can also join our BAMFam Community: 
https://bamfam.circle.so/join?invitation_token=b768417025bdbd5e5d11c6de8d6eb0bdb5d028fc-30efd4aa-e5d2-420c-8c67-72f2f94b92e3 

We have FREE alignment resources to help align your brand and a great community of talented people to help support the alignment of your brand as well. Join the conversation around brand alignment today.</itunes:summary><itunes:keywords /><itunes:episodeType>full</itunes:episodeType></item></channel></rss>